Galileos Sense Experience Essay Example for Free

Galileos Sense Experience Essay What amount can our faculties honestly educate us concerning our general surroundings? A person’s five faculties furnish us with observational data that help us for quite a while. As indicated by Galileo Galilei, sense experience is misdirecting in seeing how the world functions. In his book On The World Systems, Galileo communicates his view on the faculties through the character Salviati, who is presented by the interpreter, Finocchiaro, as â€Å"an master who takes the Copernican side† (Finocchiaro, 4). Salviati can demonstrate, even with restriction from the Aristotelian named Simplicio, that sense experience is temperamental in Galileo’s logical technique on the relativity of movement. On the second day of their discussion, Simplicio attempts to discredit the Copernican view that the faculties are tricky. Simplicio states that â€Å"according to the perspective on every single philosophical school, this standard necessitates that the faculties and experience be our aides in philosophizing† (Finocchiaro, 212). Because of this, Salviati solicits Simplicio to think from a stone tumbling from a pinnacle and requests that he state how he sees the movement. Simplicio reacts that he â€Å"notices its plunge comparable to the pinnacle, for I presently observe it close to this imprint on the pinnacle, at that point a little beneath that, etc until I see it land on the ground† (Finocchiaro 213). They think of the end that, since their eyes would move for a falling stone, it is in fact moving, while a despite everything rock would not be moving on the grounds that they could never need to move their eyes. For this situation, their faculties give them what is really occurring. Be that as it may, Simplicio has an alternate circumstance to address. To introduce a more troublesome situation than the last, Salviati advises Simplicio to envision being on a moving boat and to focus on the tip of the sail. Simplicio concurs with Salviati that, while he is on the boat, his eyes stay fixed on the tip of the sail â€Å"regardless of any movement by the ship† (Finocchiaro, 214). As indicated by Simplicio’s faculties, the tip of the sail is in no movement. Since it has just been expressed that the boat is moving, Simplicio’s faculties are misdirecting him significantly. Salviati clarifies this wonder by revealing to Simplicio that â€Å"this happens in light of the fact that the movement transmitted by the boat to the sail yard is likewise transmitted to you and your eyes, so you need not move them at all so as to continue focusing on the tip of the sail yard; thus, it seems unmoving to you† (Finocchiaro, 214). In this way, the faculties are befuddling. You can contrast this thought with the Earth itself. In spite of the fact that when we are on the Earth our faculties cause it to give off an impression of being fixed and enduring, according to different bodies known to man, the Earth is moving. Salviati starts to take a gander at the more prominent image of the universe. He initially recommends different ways Salviati could make sense of that the boat is moving, for example, taking a gander at trees and structures on the shore yet says â€Å"to persuade yourself regarding the earth’s movement by methods for such a perception, I would state you should take a gander at the stars which, due to [the observation], seem to move in the inverse direction† (Finocchiaro 218). Salviati accepts that taking a gander at the stars is basic in understanding that the Earth moves. The stars appear to us to move however actually the Earth’s movement is proceeding onward its pivot. Sagredo, who has hushed up the vast majority of the discussion, recommends the moon as another comparable wonder to the ones talked about. Sagredo astutely expresses that â€Å"those who are strolling on a road around evening time, it looks as though they are being trailed by the moon at a pace equivalent to theirs†¦this is an appearance that clearly would bamboozle the feeling of sight† (Finocchiaro 219). In spite of the fact that it shows up the moon is strolling close to us around evening time, it is in it’s own movement around the Earth. The feeling of sight is similarly as beguiling when seeing divine bodies. In the book, On The World Systems Galileo demonstrates to us that our faculties are one of the most untrustworthy parts in perception. He demonstrates us that we should be cautious with our perceptions whether they comprise of rocks, ships, or stars. In his end proclamation about relativity of movement and the faculties, Salviati infers that â€Å"we should be progressively cautious and less sure about respect to what from the start sight is introduced to us by our faculties, and that they can without much of a stretch bamboozle us† (Finocchiaro 218). Sense experience is a defective piece of Galileo’s logical technique. Any irregularity in sense experience can make mistaken theories about trials and perceptions. Galileo utilizes On The World Systems to disprove the Aristotelian view that the faculties are our essential assets in philosophizing. Truth be told, our faculties disclose to us almost no about way of thinking by any stretch of the imagination.

Space Weather Essay Example for Free

Space Weather Essay Space climate is the thing that occurs in space and how it influences the Earths climate. Despite the fact that in space it may not resemble a major thing yet when those impacts arrive at Earth it can have a tremendous effect on the Earths climate. It can cause catastrophic events, for example, floods, storms, and so on. Space climate doesnt simply influence the Earths climate however it can likewise influence new innovation. Its been causing issues with new innovation as ahead of schedule as when the message was designed in the nineteenth century. Sun based flares can upset force lattices, hinder high-recurrence aircraft and military interchanges, disturb GPS signals, interupt regular citizen correspondences, and so forth. Space climate can cover the Earths environment with a perilous and hazardous radiation. Indeed, even the innovation we utilize like traffic lights, mobile phones, road lights, and so forth could be influenced by a sun based flare. Moreover stuff like sun oriented flares have been occuring all the more regularly since a dangerous atmospheric devation began to turn out to be progressively abhorrent. This is a direct result of the measure of carbon dioxide in the climate alongside different gases and these gases are caught in the Earths air and the more gases are caught in the environment the less gases are let out into space. This can make issues like species termination, flooding around beach front regions, make seasons longer then they ought to be, increasingly visit and extreme tempests, and modify temperature designs. Alongside sun oriented flares, sunlight based breezes can likewise influence the Earhs climate. This is on the grounds that the extreme billows of high vitality particles which are regularly made by sun oriented tempests and advance toward Earth in around 3 to 4 days it slams into the Earths attractive field. The particles enters Earths attractive field close to both north and south shafts. At the point when that happens it causes numerous issues with innovation. Like sun powered flares and sun based breezes attractive tempests can likewise make harm our lifestyle on Earth espically now since we depend on innovation to such an extent. Attractive tempests can siphon extra electricty into our electrical cables and pipelines causing power outages and gas spills. For instance, in March 1989 an attractive tempest caused a thirty-6,000,000 transformer in New Jersey crumbled the whole force network in Quebec, Canada. At the point when that happened it left 6,000,000 individuals without power. Space climate can likewise be extremely risky for space travelers. For instance, in the middle of the trips for both Apollo 16 and Apollo 17 an extraordinary sunlight based flare happened. This would have killed the space travelers on board Apollo 16 and Apollo 17 on the off chance that they had been headed to go to the moon during that time. These are only a portion of the numerous things on how space climate can influence the Earth and the Earths climate. Just to remind you space climate is the thing that occurs in space and how it influences the Earth and its climate. It can have an immense effect on Earths climate and Earth despite the fact that in space it may not resemble a serious deal. These are a few different ways space climate influences the Earth and its climate.

11 Other Items To Locate Now That We Found That Lost Dr. Seuss Book

11 Other Items To Locate Now That We Found That Lost Dr. Seuss Book Congratulations to Random House on finding that lost Dr. Seuss book! Assuming that the task force of forensic editorial anthropologists appointed  specifically to accomplish this feat now has some time on its hands, might we apply that towards finding these other lost childrens book treasures? 1. Long form birth certificates for all of the Mo Willems characters. If the elephant is named Gerald, why is the Piggy just named Piggy? 2. Margaret Wise Brown’s Goodnight Moon follow-up, Sorry Guys I Was On A Lot Of Drugs When I Wrote That Last One. 3. Court transcripts from when Love You Forever mom was brought up on child abuse charges. You KNOW something aint right in that relationship. Go read it again and try to tell me that those two have a healthy attachment to one another. 4. John Green’s grocery list. Let’s be real with ourselves, it would take us all of a week to collectively sell a million copies of anything that dude writes. 5. The new Markus Zusak novel. No, seriously. Where has he been? 6. A written confession from John Grisham for his crimes against the middle grade genre. 7. I Am Alarmed By Your Persistent Refusal to Acknowledge My Complete Disdain for Actual Children: The Collected Letters of Maurice Sendak. 8. @MsBEFrankenw, the protected Twitter account maintained by the ghost of EL Konigsburg 9. Bootlegs from that mythic Jack Prelutsky- Shel Silverstein rap battle 10. Bitch, Please, I Invented Dystopia: The Lois Lowry essay stuck in copyedits at the New York Review of Books. 11. “Day 439: Took 6th-favorite yellow suit out of storage after the dry cleaner ruined my 5th favorite- ugh! Monkey seems restless; might be time for a trip to the aquarium. Let’s hope it’s quiet and incident-free.” ____________________ Get a box of YA books and bookish goodies in the mail every quarter with our new YA Quarterly Box! Sign up here.

Weapons of World War II - The Technology of Warfare

World War II Leaders People | World War II 101 Weapons of World War II It is often said that few things advance technology and innovation as quickly as war. World War II was no different as each side worked tirelessly to develop more advanced and powerful weapons. During the course of the fighting, the Axis and Allies created increasingly more advanced aircraft which culminated in the worlds first jet fighter, the Messerschmitt Me262. On the ground, highly effective tanks such as the Panther and T-34 came to rule the battlefield, while at sea equipment such as sonar helped negate the U-boat threat while aircraft carriers came to rule the waves. Perhaps most significantly, the United States became the first to develop nuclear weapons in the form of the Little Boy bomb which was dropped on Hiroshima. Aircraft - Bombers Photo Gallery: World War II Bombers Avro Lancaster - Great Britain Boeing B-17 Flying Fortress - United States Boeing B-29 Superfortress - United States Bristol Blenheim - Great Britain Consolidated B-24 Liberator - United States Curtiss SB2C Helldiver - United States De Havilland Mosquito - Great Britain Douglas SBD Dauntless - United States Douglas TBD Devastator - United States Grumman TBF/TBM Avenger - United States Heinkel He 111 - Germany Junkers Ju 87 Stuka - Germany Junkers Ju 88 - Germany Martin B-26 Marauder - United States Mitsubishi G3M Nell - Japan Mitsubishi G4M Betty Japan North American B-25 Mitchell - United States Aircraft - Fighters Photo Gallery: American Fighters of World War II Bell P-39 Airacobra - United States Brewster F2A Buffalo - United States Bristol Beaufighter - Great Britain Chance Vought F4U Corsair - United States Curtiss P-40 Warhawk - United States Focke-Wulf Fw 190 - Germany Gloster Meteor - Great Britain Grumman F4F Wildcat - United States Grumman F6F Hellcat - United States Hawker Hurricane - Great Britain Hawker Tempest - Great Britain Hawker Typhoon - Great Britain Heinkel He 162 - Germany Heinkel He 219 Uhu - Germany Heinkel He280 - Germany Lockheed P-38 Lightning - United States Messerschmitt Bf109 - Germany Messerschmitt Bf110 - Germany Messerschmitt Me262 - Germany Mitsubishi A6M Zero - Japan North American P-51 Mustang - United States Northrop P-61 Black Widow - United States Republic P-47 Thunderbolt - United States Supermarine Spitfire - Great Britain Armor A22 Churchill Tank - Great Britain M4 Sherman Tank - United States M26 Pershing Tank - United States Panther Tank - Germany Ordnance QF 25-pounder Field Gun - Great Britain Little Boy Atomic Bomb - United States Tiger Tank - Germany Warships Admiral Graf Spee - Pocket Battleship/Heavy Cruiser - Germany - Pocket Battleship/Heavy Cruiser - Germany Akagi - Aircraft Carrier - Japan USS Alabama (BB-60) - Battleship - United States USS Arizona (BB-39) - Battleship - United States USS  Arkansas (BB-33) - Battleship - United States HMS Ark Royal - Aircraft Carrier - Great Britain USS Bataan (CVL-29) - Aircraft Carrier - United States USS (CVL-24) - Aircraft Carrier - United States USS (CV-20) - Aircraft Carrier - United States Bismarck - Battleship - Germany USS ​Bon Homme Richard (CV-31) - Aircraft Carrier - United States USS Bunker Hill (CV-17) - Aircraft Carrier - United States USS Cabot (CVL-28) - Aircraft Carrier - United States USS  California (BB-44) - Battleship - United States USS Colorado (BB-45) -  Battleship - United States USS Enterprise (CV-6) - Aircraft Carrier - United States USS Essex (CV-9) - Aircraft Carrier - United States USS Franklin (CV-13) - Aircarft Carrier - United States USS Hancock (CV-19) - Aircraft Carrier - United States Haruna - Battleship - Japan HMS Hood - Battlecruiser - Great Britain USS Hornet (CV-8) - Aircraft Carrier - United States USS Hornet (CV-12) - Aircraft Carrier - United States USS  Idaho (BB-42) - Battleship - United States USS Independence (CVL-22) - Aircraft Carrier - United States USS Indiana (BB-58) - Battleship - United States USS Indianapolis (CA-35) - Cruiser - United States USS Intrepid (CV-11) - Aircraft Carrier - United States USS Iowa (BB-61) - Battleship - United States USS Langley (CVL-27) - Aircraft Carrier - United States USS Lexington (CV-2) - Aircraft Carrier - United States USS Lexington (CV-16) - Aircraft Carrier - United States Liberty Ships - United States USS Maryland (BB-46) - Battleship - United States USS Massachusetts (BB-59) - Battleship - United States USS  Mississippi (BB-41) - Battleship - United States USS Missouri (BB-63) - Battleship - United States HMS Nelson - Battleship - Great Britain USS Nevada (BB-36) - Battleship - United States USS New Jersey (BB-62) - Battleship - United States USS  New Mexico (BB-40) - Battleship - United State USS  New York (BB-34) - Battleship - United States USS North Carolina (BB-55) - Battleship - United States USS  Oklahoma (BB-37) - Battleship - United States USS Pennsylvania (BB-38) - Battleship - United States USS Princeton (CVL-23) - Aircraft Carrier - United States PT-109 - PT Boat - United States USS Randolph (CV-15) - Aircraft Carrier - United States USS Ranger (CV-4) - Aircraft Carrier - United States USS San Jacinto (CVL-30) - Aircraft Carrier - United States USS Saratoga (CV-3) - Aircraft Carrier - United States Scharnhorst - Battleship/Battlecruiser - Germany USS Shangri-La (CV-38) - United States USS South Dakota - Battleship - United States USS  Tennessee (BB-43) - Battleship - United States USS  Texas (BB-35) - Battleship - United States USS Ticonderoga (CV-14) - Aircraft Carrier - United States Tirpitz - Battleship - Germany USS Washington (BB-56) - Battleship - United States HMS Warspite - Battleship - Great Britain USS Wasp (CV-7) - Aircraft Carrier - United States USS Wasp  (CV-18) - Aircraft Carrier - United States USS West Virginia - Battleship - United States USS Wisconsin (BB-64) - Battleship - United States Yamato - Battleship - Japan USS Yorktown (CV-5) - Aircraft Carrier - United States USS Yorktown (CV-10) - Aircraft Carrier - United States Small Arms M1903 Springfield Rifle - United States Karabiner 98k - Germany Lee-Enfield Rifle - Great Britain Colt M1911 Pistol - United States M1 Garand - United States Sten Gun - Great Britain Sturmgewehr STG44 - Germany

Restriction Site Mapping Of Λ Phage Dna - 3505 Words

FIFE COLLEGE Restriction Site Mapping in ÃŽ » Phage DNA Daniel Richards 0612924 Table of Contents Introduction 3 Aims and Objectives 7 Methods 8 Results 13 Discussion 14 Sources of Error 15 Conclusion 16 References 17 Introduction Lambda phage, also known as enterobacteria phage ÃŽ », is a bacteriophage that infects Escherichia coli. The lambda phage has the capability to reside in the genome of its host through lysogeny or to enter a lytic phase, during which it lyses the cell to produce offspring.[1] The phage consists of a capsid, a tail and tail fibres with the head containing the phage s double-strand linear DNA genome. The genome contains 48,490 base pairs with 12-base single strand segments at both 5 ends. However the cos site circularizes the DNA in the host cytoplasm, therefore in its circular form is 48,502 base pairs in length. The lytic cycle is the life cycle that more commonly occurs after most infections. It begins with the attachment of the phage to the host cell allowing it to inject its DNA into the cell. Following this nucleic acid from the phage is replicated causing the phage s genes to be expressed which allows for the production of phage proteins. These proteins are then assembled into phage particles which are released when the cell undergoes lysis. This lysis is mediated by genes S, R, Rz and Rz, these genes are shown in the diagram below, which work together to break down the cell wall of the host bacterium. Whilst this mode ofShow MoreRelatedLocating The Xhoi Recognition Site On Lambda Dna Using1704 Words   |  7 PagesLocating the XhoI Recognition Site on Lambda DNA Using a HindIII and XhoI double digest Haleigh Wood Abstract Restriction enzymes cut DNA at certain sites to create multiple DNA fragments. Restriction enzyme HindIII has known DNA fragment lengths and recognition sites when digesting lambda DNA, while the lambda DNA recognition site for restriction enzyme XhoI is unknown. The goal of this study is to determine the lambda recognition site of XhoI by comparing a HindIII digest and a HindIII and XhoIRead MoreBiological Molecules Like Nucleic Acids And Polysachharides2245 Words   |  9 Pagessource. Then amplification of these isolated genes is done. Amplification is done by the insertion of the target gene into a specified vector. Vector is also a DNA sequence molecule. The vector that has foreign gene in now a recombinant DNA. It replicates in cells after insertion in living cells. As vector gets replicates, the recombinant DNA (rDNA) also gets replicate. This gene expresses the protein. This expressed protein is then purified and further analysis can be done (Ausubel et al., 2002).Read MoreT he Viological Structure Of G-Protein Coupled Receptorss1463 Words   |  6 Pagesillustrates the outward movement of a GPCR in the intracellular region to allow binding of GÉ‘. Simultaneously, the extracellular region move inward to form the closed state (high affinity); this impairs the dissociation of the agonist from the ligand-binding site. Experiment 1 facilitated our understanding of the molecular nature of GPCRs by providing experimental evidence for the Ternary Complex model. This model explains how ligand binding leads to a conformational change in the GPCR and a downstream signalingRead MoreMolecular Plant Microbe Interaction : Evolution Of Plant Pathogens Essay2585 Words   |  11 Pageslocalized cell death at the site of infection. These R proteins can also recognise the effector proteins indirectly through a mechanism called The Guard Hypothesis. Natural selection then helps the pathogen escape the HR by divergence or by acquiring additional effectors (Jones et al., 2006). Hence, in order to invade the plant further, the pathogens should undergo evolution. Whole Genome Analysis: Whole genome sequencing has served as a tool in determining the complete DNA of a particular organismRead MoreCell Biology Final Essay30093 Words   |  121 Pages_______ in eukaryotic cells. A) ribosomes B) oxidative phosphorylation C) DNA molecules -D) a nucleus 2. Cytoplasmic organelles are - A) absent in prokaryotic cells; present in eukaryotic cells. B) present in both prokaryotic and eukaryotic cells. C) present in prokaryotic cells; absent in eukaryotic cells. D) absent in both prokaryotic and eukaryotic cells. 3. Eukaryotic chromosomes contain _______ DNA molecules. A) single linear B) single circular -C) multiple linear

The Return Nightfall Chapter 30 Free Essays

string(30) " attacking those Salem girls\." Matt had given up on clues. As far as he could tell, something had caused Elena to bypass the Dunstan house and barn completely, hopping on and on until she got to a squashed and torn bed of thin creeping vines. They hung limp from Matt’s fingers, but they reminded him, disquietingly, of the feeling of the bug’s tentacles around his neck. We will write a custom essay sample on The Return: Nightfall Chapter 30 or any similar topic only for you Order Now And from there on there was no sign of human movement. It was as if a UFO had beamed her up. Now, from making forays to all sides until he had lost the patch of creepers, he was lost in the deep Wood. If he wanted to, he could fantasize that all sorts of noises were all around him. If he wanted to, he could imagine that the light of the flashlight was no longer as bright as it had been, that it had a sickly yellowish tinge†¦. All this time, while searching, he had kept as quiet as possible, realizing that he might be trying to sneak up on something that didn’t want to be snuck up on. But now, somewhere inside him, something was swelling up and his ability to stop it was weakening by the second. When it burst out of him, it startled him as much as it might have any possible listeners. â€Å"Ellleeeeeeeeeeeeeeenaaaa!† From the time when he’d been a child, Matt had been taught to say his nighttime prayers. He didn’t know much else about church, but he did have a deep and sincere feeling that there was Someone or Something out there that looked after people. That somewhere and somehow it all made sense, and that there were reasons for everything. That belief had been severely tested during the past year. But Elena’s return from the dead had swept away all his doubts. It had seemed to prove everything that he’d always wanted to believe in. You wouldn’t give her back to us for just a few days, and then take her away again? he wondered, and the wondering was really a form of praying. You wouldn’t – would You? Because the thought of a world without Elena, without hersparkle ; her strong will; her way of getting into crazy adventures – and then getting out of them, even more crazily – well, it was too much to lose. The world would be painted in drab grays and dark browns again without her. There would be no fire-engine reds, no flashes of parakeet green, no cerulean, no daffodil, no mercury silver – and no gold. No sprinkles of gold in endless blue lapis lazuli eyes. â€Å"Elllleeeeeeenaaaa! Damn you, you answer me! It’s Matt, Elena! Elleeeeee – â€Å" He broke off quite suddenly and listened. For a moment his heart leaped and his whole body started. But then he made out the words he could hear. â€Å"Eleeeeeenaaa? Maaaatt? Where are you?† â€Å"Bonnie?Bonnie! I’m here! † He turned his flashlight straight up, slowly twisting it in a circle. â€Å"Can you see me?† â€Å"Can you see us?† Matt pivoted slowly. And – yes – there were the beams of one flashlight, two flashlights, three! His heart leaped to seethree beams. â€Å"I’m coming toward you,† he shouted, and suited the action to the word. Secrecy had been long ago left behind. He was running into things, yanking at tendrils that tried to grab his ankles, but bellowing all the while, â€Å"Stay where you are! I’m coming to you!† And then the flashlight beams were right in front of him, blinding him, and somehow he had Bonnie in his arms, and Bonnie was crying. That at least lent the situation some normality. Bonnie was crying against his chest and he was looking at Meredith, who was smiling anxiously, and at†¦Mrs. Flowers? It had to be, she was wearing that gardening hat with the artificial flowers on it, as well as what looked like about seven or eight woolly sweaters. â€Å"Mrs. Flowers?† he said, his mouth finally catching up with his brain. â€Å"But – where’s Elena?† There was a sudden droop in the three people watching him, as if they had been on tiptoes for news, and now they had slumped in disappointment. â€Å"We haven’t seen her,† Meredith said quietly. â€Å"Youwere with her.† â€Å"Iwas with her, yeah. But then Damon came.He hurt her , Meredith† – Matt felt Bonnie’s arms clench on him. â€Å"He had her rolling on the ground having seizures. I think he’s going to kill her. And – he hurt me. I guess I blacked out. When I woke up she was gone.† â€Å"He took her away?† Bonnie asked fiercely. â€Å"Yeah, but†¦I don’t understand what happened next.† Painfully, he explained about Elena seemingly jumping out of the car and the tracks that led nowhere. Bonnie shivered in his arms. â€Å"And then some other weird stuff happened,† Matt said. Slowly, faltering sometimes, he did his best to explain about Kristin, and the similarities to Tami. â€Å"That is†¦just plain weird,† Bonnie said. â€Å"I thought I had an answer, but if Kristin hasn’t had any contact with any of the other girls†¦Ã¢â‚¬  â€Å"You were probably thinking something about the Salem witches, dear,† said Mrs. Flowers. Matt still couldn’t get used to Mrs. Flowerstalking to them. She went on, â€Å"But you don’t really know with whom Kristin has been in the last few days. Or with whom Jim has been, for that matter. Children have quite a lot of freedom in this day and age, and he might be – what do they call it? – acarrier .† â€Å"Besides, even if this is possession, it may be an entirely different kind of possession,† Meredith said. â€Å"Kristin lives out in the Old Wood. The Old Wood is full of these insects – these malach. Who knows whether it happened when she simply stepped outside her door? Who knows what was waiting for her?† Now Bonnie was shaking in Matt’s arms. They’d turned out all the flashlights but one, to conserve energy, but it sure made for spooky surroundings. â€Å"But what about the telepathy?† Matt said to Mrs. Flowers. â€Å"I mean, I don’t believe for a minute thatreal witches were attacking those Salem girls. You read "The Return: Nightfall Chapter 30" in category "Essay examples" I think they were repressed girls who had mass hysteria when they all got together, and somehow everything got out of hand. But how could Kristin know to call me – to call me – the same name that Tamra did?† â€Å"Maybe we’ve all got it all wrong,† Bonnie said, her voice buried somewhere in Matt’s solar plexus. â€Å"Maybe it’s not like Salem at all, where the – the hysteria spread out horizontally, if you see what I mean. Maybe there’s somebody on top here, who’s spreading it wherever they want to.† There was a brief silence, and then Mrs. Flowers murmured, â€Å" ¡Ã‚ ®Out of the mouths of babes and sucklings†¦'† â€Å"You mean you think that’s right? But then who is it that’s on top? Who’s doing all of this?† Meredith demanded. â€Å"It can’t be Damon because Damon saved Bonnie twice – and me once.† Before anyone could muster words to ask aboutthat , she was going on. â€Å"Elena was pretty sure that something was possessingDamon . So who else is it?† â€Å"Somebody we haven’t met yet,† Bonnie muttered ominously. â€Å"Somebody we aren’t going to like.† With perfect timing there was the crackle of a branch behind them. As one person, as one body, they turned to look. â€Å"What I really want,† Damon said to Elena, â€Å"is to get you warm. And that either means cooking you something hot so you’ll warm up from the inside or putting you in the tub so you’ll warm up from the outside. And considering what happened last time – â€Å" â€Å"I†¦don’t feel I can eat anything†¦.† â€Å"Come on, it’s an American tradition. Apple soup? Mom’s homemade chicken pie?† She chuckled in spite of herself, then winced. â€Å"It’s apple pie and Mom’s homemade chicken soup. But you didn’t do badly, for a start.† â€Å"Well? I promise not to mix the apples and the chicken together.† â€Å"I could try some soup,† Elena said slowly. â€Å"And, oh, Damon I’m so thirsty just for plain water. Please.† â€Å"I know, but you’ll drink too much, get pains. I’ll make soup.† â€Å"It comes in little cans with red paper on them. You pull the tab on top to make it come off†¦.† Elena stopped as he turned to the door. Damon knew she had serious doubts about the entire project, but he also knew that if he brought her anything passably drinkable she would drink it. Thirst did that to you. He was unliving proof of the example. As he went through the door there was a sudden horrendous noise, like a pair of kitchen choppers coming together. It nearly took off his – his rear from top to bottom, by the sound of it. â€Å"Damon!†A voice crying weakly through the door. â€Å"Damon, are you all right? Damon! Answer me!† Instead, he turned around, studied the door, which looked perfectly normal, and opened it. Anyone watching him open it would have wondered because he put a key in the unlocked door, said â€Å"Elena’s room† and then unlocked and opened the door. When he got inside, he ran. Elena was lying in a hopeless tangle of sheets and blankets on the floor. She was trying to get up, but her face was blue-white with pain. â€Å"What pushed you off the bed?† he said. He was going to kill Shinichislowly . â€Å"Nothing. I heard a terrible sound just as the door shut. I tried to get to you, but – â€Å" Damon stared at her.†I tried to get to you, but – † This broken, hurting, exhausted creature had tried to rescuehim ? Tried so hard that she’d fallen off her bed? â€Å"I’m sorry,† she said, with tears in her eyes. â€Å"I can’t get used to gravity. Are you hurt?† â€Å"Not as much as you are,† he said, purposely keeping his voice rough, his eyes averted. â€Å"I did something stupid, leaving the room, and the house†¦reminded me.† â€Å"What are you talking about?† said the woebegone Elena, dressed only in sheets. â€Å"This key,† Damon held it up for her to see. It was golden and could be worn as a ring, but two wings folded out and made a beautiful key. â€Å"What’s wrong with it?† â€Å"The way I used it. This key has the power of the kitsune in it, and it will unlock anything and take you anywhere, but the way it works is that you put it into the lock, say where you want to go, and then turn the key. I forgot to do that in leaving your room.† Elena looked puzzled. â€Å"But what if a key doesn’t have a lock in it? Most bedroom doors don’t have locks.† â€Å"This key goes into any door. You might say it makes its own lock. It’s a kitsune treasure – which I shook out of Shinichi when I was so angry about you being hurt. He’ll be wanting it back soon.† Damon’s eyes narrowed and he smiled faintly. â€Å"I wonder which of us will end up keeping it. I noticed another one in the kitchen – a spare, of course.† â€Å"Damon, all this about magical keys is interesting, but if you could let me get off the floor†¦Ã¢â‚¬  He was contrite at once. Then came the question of whether to put her on the bed or not. â€Å"I’ll take the bath,† Elena said in a small voice. She unsnapped the top of her jeans and tried to scoot out of them. â€Å"Wait a minute! You might faint and drown. Lie down and I promise to get you clean, if you’re willing to try and eat.† He had new reservations about the house. â€Å"Now undress on the bed and pull the sheet over you. I do wicked massages,† he added, turning away. â€Å"Look, you don’t have to not look. It’s something I haven’t understood since I†¦came back,† Elena said. â€Å"Modesty taboos. I don’t see why anyone should be ashamed of their body.† (This came to him in a rather muffled voice.) â€Å"I mean for anyone who says God made us, God made us without clothes, even after Adam and Eve. If it’s so important, why didn’t he make us with diapers on?† â€Å"Yes, actually, what you’re saying reminds me of what I once said to the Dowager Queen of France,† Damon said, determined to keep her undressing while he gazed at a crack in one of the wooden panels of the wall. â€Å"I said that if God were both omnipotent and omniscient, then He surely knew our destinies beforehand, and why were the righteous doomed to be born as sinfully naked as the damned?† â€Å"And what did she say?† â€Å"Not a word. But she giggled and tapped me three times on the back of my hand with her fan, which I was later told was an invitation for an assignation. Alas, I had other obligations. Are you on the bed still?† â€Å"Yes, and I’m under a sheet,† Elena said wearily. â€Å"If she wereDowager Queen, I expect you were glad,† she added in a half-bewildered voice. â€Å"Aren’t they the old mothers?† â€Å"No, Anne of Austria, Queen of France, kept her remarkable beauty to the end. She was the only redhead that – â€Å" Damon stopped, groping wildly for words as he faced the bed. Elena had done as he had asked. He just hadn’t realized how much she would look like Aphrodite arising from the ocean. The ruffled white of the sheet came up to the warmer milk-white of her skin. She needed cleaning, certainly, but just knowing that under that thin sheet she was magnificently naked was enough to make him lose his breath. She had rolled her clothes into a ball and thrown them into the farthest corner of the room. He didn’t blame her. He didn’t think. He didn’t give himself time. He simply held out his hands and said, â€Å"Lemon-thyme chicken consomm ¦, hot, in a Mikasa cup – and plum flower oil, very warm, in a vial.† Once the broth was duly consumed and Elena was lying on her back again, he began to gently massage her with the oil. Plum flower always made for a good start. It numbed the skin and the senses to pain, and it provided a basis for the other, more exotic, oils he planned to use on her. In a way, it was much better than dumping her in a modern bath or Jacuzzi. He knew where her injuries were; he could heat the oils to the appropriate temperature for any of them. And instead of a barely mobile Jacuzzi head spouting water against a bruise, he could avoid anything too sensitive – in the painful sense. He started with her hair, adding a very, very light coating of oil that would make the worst tangles easy to brush out. After the oiling, her hair shone like gold against her skin – honey on cream. Then he began with the muscles in her face: tiny strokes with his thumbs over her forehead to smooth it and relax it, forcing her to relax along with his movements. Slow, circular swirls at her temples, with only the lightest of pressure. He could see the thin blue veins traced here, and he knew that deep pressure could put her to sleep. He then proceeded to upper arms, her forearms, her hands, taking her apart with ancient strokes and the correct ancient essences to go with them, until she was nothing but a loose, boneless thing under the sheet: sleek and soft and yielding. He flashed his incandescent smile for a moment while pulling a toe until it popped – and then the smile turned ironic. He could have what he wanted of her, now. Yes, she was in no mood to refuse anything. But he hadn’t counted on what the damned sheet would do tohim . Everyone knew that a scrap of covering, no matter how simple, always drew attention to the taboo area as pure nakedness did not. And massaging Elena by inches this way only focused him on what lay beneath the snowy fabric. After a while Elena said drowsily, â€Å"Aren’t you going to tell the end of the story? About Anne of Austria, who was the only redhead to†¦Ã¢â‚¬  â€Å"†¦to, ah, remain a natural redhead to the end of her life,† Damon murmured. â€Å"Yes. It was said that Cardinal Richelieu was her lover.† â€Å"Isn’t that the wicked Cardinal from theThe Three Musketeers ?† â€Å"Yes, but perhaps not so wicked as he was portrayed there, and certainly an able politician. And, some say, the real father of Louis†¦now turn over.† â€Å"It’s a strange name for a king.† â€Å"Hm?† â€Å"Louis Now Turn Over,† Elena said, turning over and showing a flash of creamy thigh while Damon tried to eye various other parts of the room. â€Å"Depends on the naming traditions of the individual’s native country,† Damon said wildly. All he could see were replays of that glimpse of thigh. â€Å"What?† â€Å"What?† â€Å"I was asking you – â€Å" â€Å"Are you warm now? All done,† Damon said and, unwisely, patted the highest curve of terrain under the towel. â€Å"Hey!† Elena reared up, and Damon – faced by an entire body of pale rose-gold and perfumed and sleek – and with muscles like steel under the silken skin – precipitately fled. He came back after an appropriate interval with a calming offering of more soup. Elena, dignified under her sheet, which she had made into a toga, accepted. She didn’t even try to swat him on the bottom when his back was turned. â€Å"Whatis this place?† she wondered instead. â€Å"It can’t be the Dunstans’ – they’re an old family, with an old house. They used to be farmers.† â€Å"Oh, let’s just call it a little pied--terre of my own in the woods.† â€Å"Ha,† Elena said. â€Å"I knew you weren’t sleeping in trees.† Damon found himself trying not to smile. He’d never been with Elena when the situation hadn’t been life-or-death. Now, if he said he’d found he loved her mind after having massaged her naked under a sheet – no†¦No one would ever believe him. â€Å"Feeling better?† he asked. â€Å"As warm as chicken-apple soup.† â€Å"I’m never going to hear the end of that, am I?† He made her stay on the bed while he thought up nightgowns, all sizes and styles, and robes, too – and slippers, all in the instant of walking to what had been a bathroom, and was pleased to find that it was now a walk-in closet with everything anyone could want in terms of night attire. From silky lingerie to good old-fashioned sleeping gowns to night-caps, this wardrobe had it all. Damon emerged with a double armful and gave Elena her choice. She picked a high-necked white nightgown made out of some modest fabric. Damon found himself stroking a regal sky-blue gown trimmed with what looked like genuine Valenciennes lace. â€Å"Not my style,† Elena said, quickly tucking it under some other robes. Not your style aroundme , Damon thought, amused. And a wise little lass you are, too. You don’t want to tempt me into doing anything you might be sorry for tomorrow. â€Å"All right – and then you can get a good night’s sleep – † He broke off, for she was suddenly looking at him with astonishment and distress. â€Å"Matt! Damon, we were looking forMatt ! I just remembered. We were looking for him and I – I don’t know. I got hurt. I remember falling and then I was here.† Because I carried you here, Damon thought. Because this house is just a thought in Shinichi’s mind. Because the only permanent things inside it are we two. Damon took in a deep breath of air. How to cite The Return: Nightfall Chapter 30, Essay examples

Mystery Shopper in JC Penny Stores in US

Executive Summary The following essay is about mystery shopping and ways of improving shopping experience in JC Penny stores in the United States. With increased competition among the retail service providers and the consumers scaling down their budgets to cope up with the hard economic period, it is imperative for the companies to ensure that they are well prepared in their stores for their greatly experienced customers.Advertising We will write a custom report sample on Mystery Shopper in JC Penny Stores in US specifically for you for only $16.05 $11/page Learn More Many organisations are contracting mystery shoppers in order to provide feedback on their customer’s experience as well as enable them to identify ways of improving their service delivery. Mystery shopping is an imperative aspect not only for the retailer but also for the retail shopper who is able to identify ways through which the business may improve within the shortest time possi ble. The need for these services is on the rise in many retail stores all over the world as well as providers of other services such as banks, hotels and software providers. This report is from Zeng Management and Consultancy, a firm that deals with consultancy activities especially in evaluation of services and products offered by a given company. This report will describe its findings on investigations carried out on JC Penny retail stores. The report includes the methodology of conducting the investigations and the various aspects of the company investigated. The final part of this essay will look into how JC Penny stores can improve their customer experience by making shopping more interesting than their competitors do. The research will provide details of the areas that need improvement in provision of customer service. The need for the increased customer experience is important to the many companies that provide the service in the field of marketing to ensure that there is pro per way of carrying out the business all over the world through well-integrated customer experience. With increased technology and the fact that word of mouth spreads faster than any other advertising method it is imperative for the companies seeking to improve their service delivery to contract the services of mystery shoppers. This will enable the companies to identify the areas that need improvement as well as identify their key strengths and competitive advantages in service delivery. Service delivery is an important aspect for any business irrespective of the quality of service or product it offers as most consumers look for a good shopping experience. The analysis of the JC Penny customer experience had the following methodology and findings.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Methodology The methodology used in mystery shopping involved three mystery shoppers in the JC Penny stores in Missouri where the mystery shoppers posed as ordinary shoppers and purchased candy ice cream. To incorporate all the three time zones, the company contracted three mystery shoppers at different times and at different stores of JC Penny as the company has different stores in different places. The shoppers came in at different time zones to gauge the services at different times of the day. They were to shop on weekdays and on weekends in order to note whether there are different trends on weekdays from weekends. The shoppers were to identify the appearance of the stores, the queues in the stores, the complaints brought about by the consumers, the appearance and the manner in which the attendants treated the customers as well as the general appearance of the place (Young, 2005). Findings The first evaluation was on the hospitality of the staff concerning welcoming the customers to the store. Only one attendant was at the entrance welcoming the customers and this was com mendable. After entering the retail stores, there were signboards to welcome and instruct the customers on where different types of goods are placed making it easier for the customers to locate the goods they wanted easily. During shopping, the attendants only assisted in identifying goods but they did not offer suggestions on what a customer should buy or which product was better than the other. As a mystery shopper, one of the aspects to look at is cleanliness of the retail store and for the JC Penny retail stores cleanliness is up to standard making the place spectacular. The shelves are well organised making the displays attractive and easy to locate goods. Concerning the availability of the staff to assist customers around the shelves there was only one staff per stand. This was overwhelming for him especially in the evening when most customers were streaming into the shop and some were new to the store and could locate of some of the goods and services. The other factor observ ed during the mystery shopping is the speed of the service (Young, 2005). The speed of the service regards how long the attendant takes to serve the customers. It was notable that during normal hours of the day there were no queues but during rush hours the queues intensified and at times, this made some of the customers restless and impatient.Advertising We will write a custom report sample on Mystery Shopper in JC Penny Stores in US specifically for you for only $16.05 $11/page Learn More Regarding the appearance of the staff, they were in their uniforms making it easy to identify them. They also wore their badges making it easy to identify them also with their names. The smiling attitude of the cashiers and attendants eased the atmosphere making the shopping experience exciting. However, in the clothing and electronic displays the attendants did not have the uniforms making it hard to identify them. The organisation of the clothing and electronic sto res was commendable. On the side of the furniture displays it was attractive and well arranged making the appearance spectacular (Young, 2005). As a mystery shopper, it is necessary to observe scenarios that a common shopper may not quickly identify. For instance, during the shopping experience a customer complained of having bought an expired product. The cashier discarded the product immediately and the customer received a refund of his money. The other notable scenario was that of complaints on the credit cards in that the company was delaying in deducting the payments making it appear as if the retail had given the products free of charge only to deduct the money afterwards. The attendant at the complaint desk said he would address the issue. The desk had only one attendant and during the rush hour there was a queue of customers in the customer care department with issues that demanded attention (Young, 2005). Other than this, the store did not have feedback forms for customers where they could evaluate the shopping experience and provide constructive criticism on the services provided by the retail store (Bradley, 2010). The retail store had a desk where they served the customers with after sales services such as packaging and transporting the goods to the car park in case they were bulky for the customer. They did not have a mechanism of collecting the data from the shoppers. On average the store serves over ten customers per minute as in every minute there were at least two customers getting into the store but during rush hour there were ten customers every minute streaming in. The loyalty department dealing with the issuance of loyalty cards was the most dormant part of the business with only one customer streaming in during the day and three customers registering at rush hour (Bradley, 2010).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the differences experienced in different days depending on whether the day was a weekend or not, the customer’s trends were not much different with most of the customers coming in the evening or rush hours. However, on weekends the number of shoppers was lower in comparison with the number of shoppers on weekdays. On weekends however, most customers came to shop together with their families unlike on weekdays when most of the customers were individuals. Recommendations The following are some of the recommendations derived from the findings to ensure that services provided in JC Penny stores are the best for any customer. The customer service department is a major department in any industry dealing with provision of services as the service provided to the customer regards marketing opportunities for the company. The need to cut on advertising budgets especially in a time when there are decreased sales is imperative by having alternative and cost effective ways of retaining customers and bringing in new ones. The first recommendation is that the company must look for ways of dealing with the inflow of customers during rush hours resulting into long queues by providing an effective and faster service (McDonald, 2007). The number of staff serving the customers during rush hours should therefore be increased. In addition, the chain store needs to employ part time staff to assist the full time staff during rush hours to ensure faster service. The attendant at the door welcoming customers is usually overwhelmed and tired during rush hours and it is important to add other staff to greet and welcome the buyers to the store as this gesture is necessary in creating a personalized customer experience (Bradley, 2010). The customer care department handling the customer complaints needs reconstruction as it has only one attendant yet there is always a queue especially during the rush hour. The retail store must assess its service delivery capabilities to identify w hy there are so many customers coming in for enquiries and complaint in the department. The JC Penny retail store must address the issue of customer complaints with seriousness as failure to address the issues raised by customers would create a bad image about the store and eventual loss of customers. It is necessary to combine the services provided in the store together with technology by having a portal where customers may voice complains online. This would help the company to address many issues raised by the customers. It would also be a means of receiving constructive criticism. Concerning feedback, it is important that the organisation formulate methods of proper and well-organised feedback collection from the customers. This is possible by providing feedback forms at the exit. The company will have to employ an attendant to assist the customers in filling the feedback forms (Marder, 2007). The attendant would also assist the customers to obtain the loyalty cards as well as is suing the customers with coupons regarding new products in the store as well as new price discounts. Other than providing the feedback forms, establishing a call centre to handle the customers’ enquiries is a priority for each of the JC Penny stores. The personalized attention offered is imperative in retaining customers’ loyalty and commitment to the company (McDonald, 2007). The company must be strict with suppliers who supply expired or defective products that usually cast the retail store in bad light. Before accepting goods from suppliers, the management must ensure that the goods are in good condition and that expired products are removed from the shelves. This is because defective products indicate that the store is not concerned with the welfare of the customers and this would cause unnecessary complaints and eventual loss of customers (Bradley, 2010). The other recommendation is that the customer service and the marketing department must look for ways of publi shing and creating awareness about their loyalty card program and the benefits accrued to signing up the program. The dormant and low turnout in the department indicates that even though the retail store has many customers, most of them are unaware of the loyalty program or they are not interested in it (McDonald, 2007). The attendants of the JC Penny stores need a continuous customer service-training program. This is crucial to the staff as it makes them knowledgeable on how to handle the customers. An in house training is of importance because it brings together the employees creating a bond between them. The training usually focuses on the customer service depending on the mission of the company towards their customers. The training is imperative in preparing the employees on how to provide a great customer experience to the shoppers (McDonald, 2007). In instances where the retail store is in the wrong such as when there are delays in the queue or a customer returns a defective p roduct the company’s management must be quick to apologise and refund the money to the customers concerned. This gesture creates trust and shows that the company is concerned with the customers’ welfare and that the management is trying to do all that it can to provide the best customer experience possible (Drucker, 1974). The appearance of the store is commendable in terms of organisation of the goods and packaging in a way that helps the customers to locate the goods faster. The uniforms worn by the attendants are an important branding strategy and that make it easier to spot the attendants and request their assistance (McDonald, 2004). As part of customer service program it is imperative for the company to find ways of appreciating the customers after shopping in the retail store. Providing the customers with gift cards would go a long way in ensuring that there is personalised attention to the customers. This would boost the loyalty of the customers. Appreciation g oes a long way in ensuring that the customers feel great and important in the store. It also makes them feel needed (Drucker, 1974). The other strategy in marketing which would improve the service delivery in JC Penny retail store is having a mailing list of the customers to enable them receive information about promotions. When creating the mail lists it is necessary to have the bio data of the clients such as their birthday and their social status as it helps in communicating with the customers by sending personalized messages to the clients thereby making them part of the store (Drucker, 1974). Implementing the loyalty programs where the loyal shoppers receive rewards via bonus shopping items or gifts would help in marketing the company to the potential clients as well as boosting customer loyalty (Drucker, 1974). Most companies do not have a marketing strategy dealing with the issue of customer service. They underscore the urgency and the role played by a good customer service m anagement especially in provision of retail services. It is therefore crucial for JC Penny to have a budget for their customer service department. The budget would ensure that the customer service activities are utilised to the maximum. The budget would also cater for training of staff, providing gift cards and hiring additional staff during the rush hours. The budget would ensure that provision of quality customer experience is a major marketing strategy to give the company an edge over its competitors (Drucker, 1974). As part of the budget, having a customer service strategic plan is imperative. It ensures that the data provided by the customers is relevant to the customers and that they are ready to succeed in the issues of the customer care management. The plan enables the company to set its priorities right in providing quality services by ensuring that the critical services have priority and they have the necessary funding to keep the company going. This is important in ensuri ng that there are proper mechanisms for the company to utilise its services and facilities as well as its management plan (Bradley, 2010). The management must continue to foster an attractive customer image to ensure that the employees are identifiable. Their adornment of the staff uniform is appealing and makes it easy for the shoppers to request for assistance. In the clothing and electronics malls, the same strategy has to be applied to ensure that the attendants are identifiable. The cleanliness of the retail store is commendable and it is imperative to ensure that proper mechanisms are implemented to keep the stall organised and in good appearance to appeal the customers (McDonald, 2007). Conclusion Competition for clients has intensified providing a great customer service. The modern customers are no longer concerned with the price alone but they also look for quality services, which offer value for their money through greater customer experience. The need to improve and harne ss those services makes it necessary for any company to provide quality services. The use of mystery shopper to assess the services offered by the company is a great strategy as it ensures that the assessment is not biased unlike in scenarios where managers are the one doing the assessment thus creating a tensed atmosphere between the employees. When good customer service mechanisms are in place, maintaining customer loyalty is manageable and attracting potential customers becomes easy without even advertising as the word of mouth spreads faster than the adverts. This makes customer service an integral part of marketing strategy for JC Penny store. As Zeng Consultancy company our objective is to ensure that the clients benefit from our study by assisting and conducting follow up mystery shopping to ensure that the clients of the company receive quality services from us and the service replicates in form of increased sales and customer satisfaction. References Bradley, N. (2010). Mar keting research. Tools and techniques. Oxford: Oxford University Press Drucker, P. (1974). Management: tasks, responsibilities, practices. New York: Harper Row. Marder, E. (2007). The laws of choice—predicting customer behaviour. Boston: The Free Press division of Simon and Schuster. McDonald, M. (2007). Marketing plans (6th ed.). Oxford: Butterworth-Heinemann. Young, C. (2005). The mystery shopper handbook. New York: Sage. This report on Mystery Shopper in JC Penny Stores in US was written and submitted by user Trevor Frye to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.